A Volvic Global Identity not really been respected in the world, not delivering a clear positioning.

The brief was to create a new International and unique Identity for the Volvic Brand, for the world.

To express the Deep hydratation new positioning, we created a new water icon representing the replenishment natural cycle of water.To express the Power of Nature, beneficial minerals, and the unique origin of the french Volcano, we created a new and unique colour branding, the Volvic Green.

Great successful results of test for France and UK