Thanks to the trusting relationship with our client and partners, we were able to implement the conception without concessions or modifications, so that the finished exhibition stand was an almost perfect image of the design in its first presentation. The creative commitment and engagement of all project participants allowed us to realize this idea.

A tradeshow impact analysis conducted by o2 yielded the following results: 79 % of respondents rated the recognizability of the exhibition stand as an o2 exhibit to be “very high”, while 93 % described the atmosphere of the stand as pleasant. Positive results were also obtained with regard to the central topics in the entertainment field. 81 % of respondents agreed with the statement, "The stand shows that o2 is knowledgeable in the area of entertainment ”. The analysis further confirmed that the communication of the individual topics was often significantly enhanced by visits to the cubes.