Cannes Lions
OGILVYINTERACTIVE, Beijing / CHINA UNICOM / 2003
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China Unicom is the second GSM network provider in China. Unicom launched its CDMA network service early 2002. CDMA's benefits are a crystal clear voice quality, a dense coverage and roaming with Korea.To create awareness during the Worldcup period, Unicom partnered with ESPN to offer an online soccer game. Score 10 goals in a row as fast as you can and you get listed in the Hall of Fame. At the end of the campaign a dozen winners of top-notch CDMA mobile phone were chosen in a lucky draw.The website also features wallpapers and a screensaver to download. The screensaver features Ronaldo flashing the schedule of all worldcup games.
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