Cannes Lions
TBWA\CHINA, Beijing / CHINA UNICOM / 2008
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This film was released on the web with the hope of it being mistaken for an actual table tennis match with Ma Lin (#1 ranked player at the time). On China sites: Baidu, Toudou, OUOU and Youku, we received high hit numbers as the spot was talked about on various blogs and forums. Many sites, do not allow us to see hit counts. On Youtube, we received almost 7,000 hits. (High for a China brand unknown to the west.)
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