Cannes Lions

MOBILE PHONE NETWORK

FORSMAN & BODENFORS, Gothenburg / TELE2 / 2008

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TaskThe launch of Tele2 Kompis - With 3000 free text massages!IdeaTo encourage people to train their thumbs, and avoid getting them overstrained. To reduce the risk of SMS-thumb (“Blackberry thumb”)SolutionCreate a personal thumbtrainer (Ted Jones). On his website people could do the four-step programme, get their own thumb profile, test their thumbs and much more. At the thumb-training-gear-shop people could also order the new service plan; Tele2 Kompis with 3000 free text messages.

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