Orange launched a new mobile phone service "Orange Click". This service is only reserved for Internet surfers. "Orange click" allows people to manage their mobile services online. The agency had to find a communication strategy, a creative idea, a media plan and had to drive net surfers on www.orange.fr. The target was 25-35 year- olds. Therefore, the agency created a humourous microsite of heroes and an interactive communication around the idea of "power".