Cannes Lions
GREY SYNCHRONIZED PARTNERS, Bogota / NOKIA / 2006
Overview
Entries
Credits
Execution
Nokia on the Road was message and media mixed together: 1.A value added presentation with consumers, understanding how Life goes Mobile.2.Value integration with videos, scents, product spotlights, virtual imagery, tech support and sales representatives.3.Life goes mobile became a real promise as Nokia on the Road reach every carnival and event nationwide.
4.Live product presentations from printing wireless to reading emails, made consumers feeling clearly what Nokia stands for.
Outcome
*More than 9 major cities.
*More than 11,000 visitors*More than 200 high-end terminals sold.*More than 45,000 Km on the road.*More than 10 major events in Colombia.
*Around 400,000 people viewed it.
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