Since "Toyota Dream Car Art Contest" launch in 2004, Toyota has supported enabling children to experience the joy of expressing themselves by drawing their dream cars.

Toyota's wish was to continue reaching out to children who have been exposed to the internet and digital environment from a young age and provide them with an opportunity to exercise creativity.

Mobilmo is designed based on the culture of software development. I is recommended that people around the world can appropriate ideas publicized in open sources and make improvements on them. We have been able to make use of the great variety of modules devised by creative individuals around the world, improving them and combining them so as to come up with new developments on a daily basis. By sharing what were created, the creativity of society as a whole will increase. Mobilmo also makes use of this idea. In the world of Mobilmo the mobile bodies we create can be shared around the world. And by sharing them, your own mobile body can appear on the planets of users around the world, so that it can be used as just like a software open source. As a result, the world’s users can freely copy parts from this Mobilmo.