While parents are driving, their kids are often having a rather boring moment or playing their own game on the backseat, ie. there’s not much of the communication between the front and backseat. For Toyota the kids are their future customers, and among the demographic, the car is no longer seen as cool. This is the current situation commonly seen around the world.

This is an innovative application making it possible to establish communication between the front (parents) and back (kids) seat of the car. Using this application, both parents and kids can enjoy the drive as well as allowing them to find something new on the road, ie. not only providing the enjoyment but also act as a utility tool.

The application was downloaded more than 100,000 times, allowing many kids around the world to experience the fun of driving.