Only Moccona coffee comes in a real glass jar with a real glass lid. This key factor establishes the premium cues of the brand and is a testament to the quality of the coffee.The concept comes straight from the jar playing with the inherent romance of the product and depicts a quest to find what’s special in our lives. It tells of seizing an opportunity rather than letting it pass by, and demonstrates an adamant determination not to settle for the ordinary.Moccona drinkers are not just lovers of coffee. They’re people who willnever settle for less than special.