Cannes Lions

Monito

KEPEL & MATA USA, Miami / VOLKSWAGEN / 2017

Film

Overview

Entries

Credits

Overview

Description

A family is traveling through an ecological reserve in a Volkswagen Voyage. We see the younger daughter in the back seat with a glass-adhesive teddy monkey. When they go through the monkey zone, we observe the little girl reflecting because of the melancholic look in her teddy friend’s eyes. She frees the monkey for him to live in his natural habitat with the rest of the monkeys. The teddy monkey leaves the car very excited and after remembering all the moments lived in the Volkswagen Voyage with the girl, he decides to run back to his real family, the humans. The spot closes with the phrase: Your city, your habitat. Voyage

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