Cannes Lions
DEUTSCH LA, Los Angeles / DR. PEPPER / 2015
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Dr Pepper has always celebrated being “one of a kind,” traditionally showing the fun, rewarding side of being different from the pack. But sometimes being unique can be tough. It can be hard to fit in. So Dr Pepper decided to show the other side of being “one of a kind” through the story of a lost dog with a unique look. No matter how different we are, we all want someone to love us for who we are.
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