The film showcases a side of the Russian people that is badass, tying the slogan “tiger and conquer” to how the Russian conquer every activity they do. Whether it’s a mafia exchange, a bachelor party or playtime, they do it dangerously. This is why “the conquerors” (those who eat tiger) can win a trip to Russia to support their team and show them how badass they are too.

The ad aired for six weeks, with a total of 5816 spots. It was placed on programs and matches to appeal to the youth. It was also widely shared on social media as it frequently used by our target group.

1. Increase of product sales.

2. 1.4M views on Facebook