Generate awareness amongst brokers, of the launch of Hiscox new motor insurance for luxury cars.

We wanted to show that the insurance had been created with the same skill and attention to detail as the cars it’s designed to protect. The DM piece was therefore created to appear as if it was a design blueprint used by a car manufacturer. The 130 selected brokers received a tube with the headline ‘shouldn’t insurance for a luxury car be designed like no other?’ Inside there was a rolled A2 sheet, showing the features of the insurance policy linked to relevant parts of a luxury car. This was summed up with the endline, Hiscox Motor Insurance. It’s what you car deserves.

As the campaign is yet to break we don't have any results yet. However, as you can see from the testimonial below, the client is extremely pleased."We are delighted with the fact that this piece immediately gives Hiscox Motor Insurance the same premium brand values as the cars our target audience own. We anticipate that brokers and their clients will soon see Hiscox as the ‘must have’ insurance for luxury cars".

Glenn Caton, Commercial Director, Hiscox