Intelligent writing on the A732 is about self-expression and liberating the user’s own creativity. We sparked a massive explosion of participation with this surprising concept. It became a huge social phenomenon online as Chinese consumers expressed their own creativity and sense of fun. Everyone was playing the Thumb Boy game, using the BBS special painting function, sending Thumb Boy e-cards and posting their painted thumbs to our special website to receive the public vote.

1.10,044,969 visits to the Motorola A732 website (a record in China).2.89 million Thumb Boy e-cards sent by instant messenger.3.Sales targets smashed – 100,000 units sold in Q4 and sold out.

4.Motorola market share in China doubled from 11% to 23% in 12 months.