We chose the distinctive and iconic Airstream vehicles for their ability to stand out at any venue, and provide an aspirational and design-led environment for product demonstrations or training sessions as required.The Airstream provided a flexible mobile exhibition space while eliminating the need to rent expensive space (e.g. at exhibitions or retail malls).

The road show met or exceeded targets in all markets. For instance visits to 6 cities in Italy generated 45,000 total contacts, distributed 30,000 brochures, secured 4,100 competition entries, and registered personal details of 1,500 potential customers for future database marketing and CRM activity.