Cannes Lions

MOUNTAIN DEW SOFT DRINK

TRIBAL DDB DALLAS, Dallas / PEPSI / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

When Mountain Dew introduced its cherry-flavored spin off, Mountain Dew Code Red, in 2001, it was a huge success. In fact, the Code Red worm that hit web servers that summer got its name because Code Red was the fuel of choice for the programmers who worked to halt the worm’s spread. The revamped Mountain Dew Code Red site is a subtle homage to this major moment in cyber-history: an immersive experience that lets users hack into site to “unleash the code.”

Similar Campaigns

11 items

HEAT THEORY

SANCHO BBDO, Bogota

HEAT THEORY

2023, PEPSI

(opens in a new tab)