Cannes Lions

MOVIES ARE BETTER AT CINEMA

MANAJANS/J. WALTER THOMPSON, Istanbul / TURKCELL / 2015

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Overview

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Overview

Description

It is a "buy one get one free" promotion campaign. Gnctrkcll telecommunication service consumers (youth segment of Turkcell) buy a movie ticket they get the other one for free. To use this promotion it is enough to be gnctrkcll consumer.

Outcome

Buy one and get one free campaign was once the most popular campaigns of Gnctrkcll. Yet the interest to the campaign has been going down lately. With our films we achieved to get 127.000 new members in just 10 days. Moreover 454.000 people in total have benefited from the campaign. Looking at these numbers we hope to see more loyal consumers and less churn at the end of 2015.

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