To demonstrate the importance of their vote to young people, we put them face to face with the Congress they helped to elect. By using thorough data collection and analysis, we gave life to Mr. Congressman: the average Brazilian politician. A virtual character created using the average found among the 513 Congressmen, able to answer any question having the average opinion found in the Congress. In other words, the embodiment of our Congress.

His appearance was calculated from the average face of our Congressmen. His voice also an average of these people and the computer mixed the vocal characteristics of all 513 Congressmen.

We built the artificial intelligence using IBM Watson platform, which used Machine Learning to read thousands of news articles, interviews and sessions that took place in Congress. Four years of Brazilian politics were turned into date that had never been compiled before in the country. By mapping hundreds of subjects and calculating thousands of answers. Via a website, any Brazilian could be face to face with the character and ask any question. And thus, find out if Congress represents him or her after all.

The tool took several months to be built. Then, it was embedded in a site specially developed for the project. Any Brazilian could access the tool via desktop or mobile. The URL was broadly promoted since its launch in April.

To optimize the moment of interaction, we built an immersive experience. When the user enters the website, it feels like entering the office of Mr. Congressman. The sound and fluid 3D animations give the impression of being face to face with a real person. There are dozens of different animations that answer the user’s actions. Among them animations of boredom, typing, listening to the question, answers with audio and special interventions that are triggered at specific moments of the experience. There are approximately 600 mapped subjects and more than 1800 possible answers.

More than 15k unique visitors and more than 150k questions have been asked until now.

93% of positive mentions

Average time spent on website: 4min 32sec

Through the MTV fan basis, more than 15 million young electors were impacted.

Young voters started to talk and search about candidates that represent their ideas.

Even the Superior Electoral Court Minister spoke about the project, recognizing its importance to the political moment Brazil's democracy is going through.