HEAT, San Francisco / EA GAMES / 2012
“True Friend” nods directly at the fierce devotion people in the United States have for their favorite college football team. The spot peeks in on a group of Louisiana State University fans that take painting themselves for the game just a little too seriously. And while their devotion is a whole new level of sacrifice, we allude that not even they are truly devoted unless they’re leading their team to victory in NCAA Football 12.
ELECTRONIC ARTS, Redwood city
2020, EA GAMES
DRAFTFCB JOHANNESBURG, Johannesburg
2008, EA GAMES