Cannes Lions

NEON SOUND

KINETIC SINGAPORE, Singapore / NEON SOUND / 2012

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The agency was tasked with the creation of a corporate identity for a newly set up audio house.

Execution

Building on the client's name, Neon, the design employs a palette of bright fluorescent colours juxtaposed against black, making them 'pop'. This colour play makes a strong visual statement and reinforces the 'Neon' branding, especially where the logo is in colour and the background is black. Composed of straight lines, the logo subtly alludes to neon light tubes too.

Outcome

Good design stands out. Clients and potential clients love the entire branding and corporate identity of Neon.

Similar Campaigns

7 items

Shortlisted Cannes Lions
Canal Plus - The Idea

MIKROS MPC ADVERTISING, Paris

Canal Plus - The Idea

2019, CANAL

(opens in a new tab)