Cannes Lions

Never Lose The Love | Gatorade

TBWA\CHIAT\DAY, Los Angeles / GATORADE / 2017

Film

Overview

Entries

Credits

Overview

Description

The film shows the best Gatorade athletes being pushed throughout their training day by a version of themselves that represents when they first fell in love with the game. To this “mini-me” version, all the hard work and struggle that goes into being the best was still exciting and fun. By creating this metaphor, we show that the best athletes in the world never lose that love that they had as a child, and it’s, in fact, a part of what makes them as great as they are.

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