Cannes Lions

NIKE COLLEGE FOOTBALL

R/GA, New York / NIKE / 2005

Awards:

2 Shortlisted Cannes Lions
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Overview

Description

With its cutting-edge design and e-commerce capabilities, NIKEGridiron.com is the ultimate online training and product destination for the high school football player.

Instruction and tips from the top collegiate coaches, pros, and trainers in football inspire and mentor users, while digital training tools, interactive position drills, advergames, and videos deliver dynamic branded content.

NIKEGridiron.com also delivers exclusive and dynamic Michael Vick branded content, including a Web-delivered 3D game and a rare glimpse into his life with six behind-the-scenes music videos/interviews. Overall, the site successfully demonstrates our ability to produce vital and effective non-traditional marketing content.

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