Cannes Lions
IMPACT PROXIMITY, Dubai / ADIDAS / 2003
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Adidas - Kobe IIAdidas told us they were about to launch the most sophisticated shoe in the world. Our task was to make this site as cool as the man who endorsed it : Mr. Kobe Bryant of the LA Lakers. As it was designed by Audi TT we compiled an online basketball game and gave away the chance to test drive the Audi TT for the weekend.Ingredients for success : one top athlete, a product born out of the latest technology in the world, a world recognised name and a pinch of class.Ladies and gentlemen, the KOBE II.
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