Our real-time data visualization at Battersea Power Station, framed as a friendly competition between boys and girls, encouraged the crowd to reach beyond their limits. 4,000 guests moved to the beat of performances by Zane Lowe, Magnetic Man and Tinie Tempah. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person's Nike+ FuelBand.

Our real-time data visualization at Battersea Power Station, framed as a friendly competition between boys and girls, encouraged the crowd to reach beyond their limits. 4,000 guests moved to the beat of performances by Zane Lowe, Magnetic Man and Tinie Tempah. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person's Nike+ FuelBand.

Over half a million fuel points generated made NIKE+ FUELFEST a world first that showed London how to #MAKEITCOUNT.