Shanghai is known for the speed of its progression so we wanted to push its athletes to be “Shanghai Fast” and never stop progressing. Our 90s film featured a runner at the end of a mundane run, suddenly taunted by mysterious city locals that challenged her to keep up. When she surpasses them and thinks the chase has ended, she realizes it only means a new one is about to begin. Our film made Shanghai athletes feel proud, and also challenged them to push their potential. And sure enough, this year’s Shanghai Marathon had the most runners who ran sub-3 hours across all the marathons in China.