A sub-site of adidas.com available in 11 languages, centred around an interactive competition, it also presents individual product features, a catalogue and retailer finder. Site visitors interact with all content to find graded "trefoils" which represent points. The points allow the user to participate in draws for product prizes. Some trefoils are obvious, others only visible when the user performs a particular sequence of keystrokes or mouse actions. Trefoils are continuously added to the site, as are new prize draws and interactive product presentations, thus incentivising return visits. Within strong unifying overall design and navigational structure the art-direction captures the spirit of the respective eras that originally inspired each product or range of products, presenting them within extended "playable" multi-media environments. Importantly, the site also includes a community area, overseen by a mysterious sneaker "guru", where visitors can trade hints on finding trefoils, and discuss adidas brand and street style topics. Objectives create a compelling site to communicate to visitors that adidas Originals are the perfect fusion of heritage sport authenticity and global street style. Facilitate site, product and brand focussed discussion and communication between visitors. Target Group 13-25 year olds worldwide.