“Play in History”

There is a moment when we take our new shoes out of the box that we feel this sense of anticipation and excitement. We've all done it. And most of can’t wait til the next time. Nike knows the emotion of this moment. Allowing users to relive those Magic Moments of getting your new shoes.

NIKE SHOE BOXXXX is a social commerce App that allows users to Hunt for, Trade, Buy and Share shoes they ever designed (over 10,000 shoes).

NIKE SHOE BOXXXX brought people all over the world together. All sharing a common global language.

“Going Beyond the Like”

We created NIKE SHOE BOXXXX a social commerce App that enables this group to interact with Nike and the shoes online. Every model of shoe they ever designed (over 10,000 shoes). NIKE SHOE BOXXXX rewards users for all kinds of actions. Receiving bonus shoes after each trade, friend invitation, or sharing with others. And then once a month, the ultimate sneaker people reward. Nike re-released and sold through the App, shoes that haven't been seen in years. In the end NIKE SHOE BOXXXX brought people all over the world together. All sharing a common global language.

First 2 months* of launch results (*after this time client no longer releasing figures):

Facebook Impressions 5,994,958

Sharing on average 1,000 times a day

Shoes for sale put online each month SOLD OUT within days