We created a series of love notes from the body. It's a very female and intimate approach to getting women to tune into their bodies.

Use of MTR12-sheet for long copy placement. Women can read the message when they are waiting.To dramatize the idea, tailor-made messages were created for using in different sections in women magazines.Took the advantage of the mood surrounding Valentine's Day by exhibiting a huge moving billboard on the exact day.

- 34% of the apparel items sold in 20 days- 31% of the footwear items sold in 14 days- With the excellent campaign awareness, retailers revealed that the ad visual can stimulate customers having a trial to the products which appeared in the ad.