Cannes Lions

NIKE WOMEN

JWT HK, Hong Kong / NIKE / 2006

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

We created a series of love notes from the body. It's a very female and intimate approach to getting women to tune into their bodies.

Use of MTR12-sheet for long copy placement. Women can read the message when they are waiting.To dramatize the idea, tailor-made messages were created for using in different sections in women magazines.Took the advantage of the mood surrounding Valentine's Day by exhibiting a huge moving billboard on the exact day.

Outcome

- 34% of the apparel items sold in 20 days- 31% of the footwear items sold in 14 days- With the excellent campaign awareness, retailers revealed that the ad visual can stimulate customers having a trial to the products which appeared in the ad.

Similar Campaigns

12 items

1 Cannes Lions Award
Levi's Circles

FCB WEST, San francisco

Levi's Circles

2018, LEVI STRAUSS

(opens in a new tab)