Cannes Lions

NISSAN MURANO

AOI ADVERTISING PROMOTION, Tokyo / NISSAN / 2005

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This is one section of the Campaign Site for Nissan's new MURANO."Music", "Analogue Camera", "Appreciation For Art", and "Traveling" were the most answered on the survey about favourite hobbies. The survey age range were those in their 50s, who are MURANO's target. Given this factor, we have established a site, "Hobby Contents", in order for people to be more familiar with the MURANO.

In addition, to seek for more targets, we have created a banner which specialises in certain hobbies. The aim was to allow users to jump to related contents.

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