Cannes Lions

NISSAN PATROL

WHYBIN\TBWA, Auckland / NISSAN / 2005

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Description

4 x 4 owners love 4 x 4 stuff. We sent out a single four foot long headline between two real towrope shackles that ended with the offer of a free towrope, if a test drive was booked and taken.

Outcome

Target was 5%; to date, there has been 10% redemption of the offer.More importantly, word spread widely amongst Patrol Owners of the new model's more powerful motor.

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