Nivea is the brand that most understands skin in the world. Within its new campaign, with the concept “Live Your Beauty”, Nivea encourages fast-paced women to set some time aside to take care of themselves. To encourage this habit, an extremely useful application was created for daily use: a small virtual mirror that, when installed, is always at hand, available on the desktop. Every 4 hours, it blinks, reminding the user to make a basic appearance check – touch up make-up, fix hair, and even apply some cream.