“I don’t have time”, “I’m in a rush today”, “next time, I swear”… Come on. If you really think about it, what’s your real excuse not to give to charities? We created a film, which plays with humor on our hurry Parisians replicas, but pronounced by the Doctors of the World staff to its beneficiaries.

The film was broadcast on TV, and before each film screening of each MK2 cinema

(3rd French cinema network) for 2 weeks during the new Star Wars release.

It was then uploaded on Youtube and Facebook.

The print campaign was rolled out during two weeks in the Paris subway and in both regional and nationwide print titles.

The T-shirts were sold for one month, online and in-store.

More than 3 million views.

More than 600.000 Euros collected, making it the largest fundraiser ever for Doctors of the world.