Cannes Lions

NOISE REDUCTION HEADPHONES

SAATCHI & SAATCHI, Auckland / BOSE / 2006

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Description

The Bose campaign was centered on the company's ‘Noise Canceling Headphones’. The idea was simple, ‘Bose Noise Canceling Headphones reduce noise so effectively you can barely hear anything’; indicated by the reduced colour in the images used. The online activity was supported with bill boards/ street posters/ POS and press executions.

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