Cannes Lions

GOOGLE MADE WITH CODE

RED & CO., Portland / GOOGLE / 2015

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Overview

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Credits

Overview

Description

We’re asked to solve problems all the time.

But when the problem is a national, cultural, social and gendered issue for which no one yet has a solution, it’s on another order of magnitude.

Google asked us to inspire a million girls code.

“Things You Love Are Made with Code”connects code to girls’ interests and gives them a reason to get excited about Computer Science.

Twelve inspiring documentaries were shot featuring role models doing incredible things with code.

Parents and educators were able to see the power of code via an anthem film as well as find more coding organizations through a first-time events directory.

We also created a curriculum of coding projects designed to teach girls the fundamentals. Projects ranged in skill level and covered concepts like variables, values and if-then statements.

Google’s existing visual programming language called Blockly was redesigned and made to work on all devices for the first time. A framework was also built to allow for more complex projects involving 3D printing a bracelet, animating a Yeti and creating a musical beat.

In total, 13 projects were created and the design, functionality and software continues to be used by Google and their partners.

Execution

We developed a curriculum of 13 creative coding projects. The design, functionality and software continues to be used by Google and their partners.

We also shot 12 documentaries that give girls inspiring role models, produced an anthem film to help parents and educators to see the power and potential of code and created a mobile-first hub for girl coders that brings together coding organizations and nonprofits all in one place for the first time.

A brand identity was also created and adapted for use at events, on apparel, on social media and for use in print and design materials.

Outcome

Teachers are reporting that more girls are showing up to coding classes and workshops and are using madewithcode.com as a learning tool. University CS departments are using the campaign to recruit and show HS students the opportunities coding can create.

Today, madewithcode.com has minted over 5 million new girl coders. Hundreds of thousands of 3D printed bracelets (one of the projects) are being proudly worn, mentor videos have been viewed over 1.3 million times and madewithcode.com is becoming the hub for girl coders as it adds more projects, connects more organizations and inspires the next generation of girls to code.

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