The Nokia 6170 TV spot was broadcasted on all TV screens in electronic shops fourteen times per hour during opening hours, combined with music videos. There are approximately 200 TV screens in one shop. Electronics shops were expected to have a high frequency of our target group. The approximate visit rate per shop in February (when the campaign was on air) was 1,500 people per day. The retail chain consists of thirteen shops all over Slovakia (in all big cities).

The Nokia 6170 campaign was very succesfull, and met all expectations.