Cannes Lions
ACTIVEARK, Helsinki / NOKIA / 2012
Overview
Entries
Credits
Description
Our brief was to create a digital launch platform for the swipe-motion based Nokia N9 – a mobile device with a revolutionary user interface. We needed to create a platform where people could learn how the new swipe UI worked, and also introduce the new design of Nokia N9.
Execution
One basic rule of storytelling is 'show, don’t tell'. This was our starting point. We had to introduce the new user interface without people being able to take the device in their hands and try it out.
This in mind, we understood that everything had to be interactive on the site. People rarely tend to study how new things work, so we wanted to show them. We created interactive content where you could actually play with the device – learn by trying.
Outcome
"Swipe.nokia.com is a prime example of raising the bar on global digital product launches". - Jussi Mäkinen, Digital marketing lead for Nokia N9 launch.When we opened the website after the announcement of the new device, we were hit with a flood of visitors.After about 9 months, the site has been mentioned in Twitter hundreds of thousands of times. The global site has had millions of visitors and its Facebook page has tens of thousands of fans.The site has been awarded 'Site of the Day' by HOW Interactive Design (September 2011) and TheFWA (January 2012).
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