Cannes Lions

NSPCC CHARITY

SAATCHI & SAATCHI, London / NSPCC / 2004

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Overview

Entries

Credits

Overview

Execution

A pop-up appeared when the user logged on the NCH site and it asked the user for input. When the user closed the pop-up or interacted with it, the pop-up content changed to communicate that it is this easy for a paedophile to make contact with children when they are on the web.

Outcome

This question is not really relevant , NCH/NSPCC internet safety message was executed as an awareness message for children/parents making them aware of dangers of the internet and advising them. The problem proves to be on going and educating the public is seen as the only way forward to prevent horrific statistics continuing.

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