Cannes Lions

NUCLEAR WEAPONS AWARENESS

HAKUHODO, Tokyo / HIROSHIMA PEACE MEMORIAL MUSEUM / 2011

Awards:

1 Silver Cannes Lions
2 Bronze Cannes Lions
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The purpose of the campaign was to pass on Japan’s nuclear memories to the world as it is fading after 65 years.

Execution

The Peace Shadows in the form of people were not meant to be sad. It was to wish for peace and to feel hope for the future.We used paper for a blueprint, it was a perfect way to make a blue shadow not a black one. Each shadow spoke to the viewers of the value of a life of a person.The blue shadows exhibited in the city, in the websites at the workshops, successfully portrayed a wish and hope to the viewers.

Outcome

・Over 1,800 people sent in Peace Shadows from over 130 countries throughthe website.Media picked up our campaign as top news in national newspapers and NHK (national TV station) aired a documentary of the workshop as a memorial day special.・ Peace Shadow Project was invited to Hiroshima Modern Museum, Whitney Museum in New York, and Japan Media Arts Festival as an interactive art piece.

Similar Campaigns

7 items

New World

LEO BURNETT, Bangkok

New World

2023, THAI HEALTH PROMOTION FOUNDATION

(opens in a new tab)