Cannes Lions

Old Man, Good vs No Good, Dragon

CHEIL, Hong Kong / SAMSUNG / 2022

Supporting Images
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

For the ‘Dragon’ spot, we created an office conversation between two Millennial men. Through a mix of cheekiness, local slang and good humour we conveyed the benefit of the Galaxy Z Fold3 with S Pen that allowed for note-taking and doodling.

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