Cannes Lions

PHILIPS ELECTRONIC CIRCUS

FIRE ADVERTAINMENT, Buenos Aires / PHILIPS / 2004

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Overview

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Credits

Overview

Execution

Philips Electronic Circus is an itinerant circus that tours all over Argentina and renovates the magic of the circus through technology. In this way the public revives the different circus performances and experience the Philips’ technology in image, light and sound.

Outcome

Philips Electronic Circus toured all over Argentina taking this proposal to 12 of the most important cities of the country. More than 10.000 contacts were made through different performances. A very important database was generated for the subsequent commercial follow-up.

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2021, PHILIPS

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