Guys have a tough time keeping their friendship groups going after college. Life gets in the way. Work gets in the way. Money gets in the way. Takeaway food gets in the way. Netflix gets in the way. Everything just gets in the way. Truth is, most guys can think of a million reasons to stay in on any given night.

This spot is a call to arms for men to use Old Spice Swagger - the scent of confidence - to save their fallen brothers who lie crumpled and broken on the battlefield of modern life.