Cannes Lions
TBWA\CHINA, Shanghai / ADIDAS / 2008
Overview
Entries
Credits
Description
To support somebody, you need to know them better. This series of TV commercials aims to bring the athletes closer to their Chinese supporters. The aim is to let the athletes share their own impossible journey with the supporters, hence to inspire them to take on sports, and also to ask for the support of the nation so that when the games arrive, the fans will be looking to support the athletes and will not simply be calculating the gold medal tally.
Similar Campaigns
12 items