Cannes Lions

Olympics Support Network

THE WORKS SYDNEY / OPTUS / 2017

Film

Overview

Entries

Credits

Overview

Description

Optus is an Australian telecommunications company, this campaign leveraged their sponsorship of the Australian Olympic Team in a unique and relevant way.

When an athlete discovers they have been selected for the Olympic team the first thing they do is contact a family member or coach. We captured these, often emotionally charged, moments though an App installed on the athlete’s mobile phones.

The significant logistical and technical challenges we encountered in recording the calls was more than justified for the raw emotion that we captured.

We set the calls to deliberately simple footage of the athletes training in the weeks leading up to the Games. This pared down visual style ensured that the audio (the calls) were the hero of the piece.

As a result of their authenticity the resulting films achieved industry leading engagement and positive sentiment.

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