Leigh Godfrey, VP Digital Marketing Universal Pictures created the 360 asset that allowed viewers to become a part of the film and experience a lavish 4-minute masquerade ball with their favorite couple.

Given the limited distribution options available for 360 video Leigh wanted to explore innovative ways to get this content distributed beyond Facebook and YouTube.

OmniVirt technology allowed for seamless integration of that 360 content into the clients existing media plan and allowed for a 360 VR Campaign on Snapchat.

Omnivirt.com is a 360 VR advertising platform for Brands and Publishers.

Our 360 VR advertising reach, targeting and measurement capabilities are limitless given our unique inventory and seamless integration with existing advertising networks and publishers.

We can distribute 360 VR video ads in the form of any existing ad format - display banners web, display mobile banners or even Pre Roll - onto any web or mobile platform. 

With OmniVirt's self-serving platform media buyers can easily integrate their 360 video content into any digital marketing campaign and reach any audience of their choice. No need for expensive custom designed 360 players or painful SDK integrations. Creators can take advantage of our tools to render the experiences engaging and interactive using our "drag and drop" hotspot technology.

We launched our product a couple of months ago and have already powered multiple campaigns, serving millions of impressions per day.

Publishers using 360 Omnivirt technology: Vice, WSJ, Time Inc. Aol, Twitch, Discovery, NatGeo, NewYorkTimes, USAToday, TMZ, Fox Sports, EuroNews, Yahoo, Bertelsmann and many others.

Brands we powered in 360 VR: Samsung, Ford, Infiniti, Cartier, Chevron, United, Caudalie, American Family, State Farm, Club Med, GE, Universal Pictures, Emirates, Honda, Toyota, etc.

The 360 VR campaign ran from Feb 6th to Feb16th generating over 3M impressions and 445,303 views. It ran targeting F18-34 as display and video on Snapchat and CondeNast and Hearst media properties including:

allure.com

cosmopolitan.com

elle.com

entertainmentweekly.com

fitnessmagazine.com

glamour.com

harpersbazaar.com

hellogiggles.com

instyle.com

marieclaire.com

people.com

popsugar.com

refinery29.com

shape.com

wmagazine.com

Snapchat alone delivered 87,000 views. In total there was a total of 12,337 hours of watch time for this content. The average viewer on average made it between 44-59% of the video depending on the placement. Compared to a test campaign we saw a 10x increase in CTR - 17x increase just on mobile.