Cannes Lions

ORANGE

MOTHER, London / ORANGE / 2008

Awards:

1 Bronze Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

After five years in service, the Orange Film board campaign has gone through various developments, but at its core is a desire to offer insights into the film making industry and remind cinemagoers to turn their phones off during the movie. With his fantastic blue eyes, and dreamy looks, Rob Lowe was the perfect star to be next in the firing line. Indeed, the Board tells him that he would make a better lifeguard than politician and a pair of Speedos is flung in his face as he exits the Boards beachside mansion.

Similar Campaigns

12 items

1 Cannes Lions Award
AT&T Cinema

BBDO NEW YORK

AT&T Cinema

2019, AT&T

(opens in a new tab)