Directed by Chris Palmer (Skoda Cake), the ad spot used a series of everyday situations with people in various settings and locations watching a film on their TV or mobile device. As we see the characters (including a couple on their sofa ‘date night’, a family camping and a ‘bloke’ on the bus) enjoying their film experience we hear the sound of popping popcorn which builds to a crescendo as we survey the everyday scenes turning extraordinary, with waves of popcorn bursting all around.