Cannes Lions
mcgarrybowen, New York / UNITED AIRLINES / 2014
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Description
Since first being adopted by United Airlines in 1976, George Gershwin’s “Rhapsody in Blue” has become synonymous with the brand. “Orchestra” takes flight, literally, on the wings of Gershwin with a full orchestra on board subtly demonstrating the amenities of the aircraft, whilst playing the actual soundtrack. It’s a performance only made possible though great coordination and synchronization.
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