The aim of this TV spot is to announce the birth of this new credit card, a joint collaboration

between TOKYU Railways and ANA Airlines. The concept of the card is this: within all the

urban areas serviced by TOKYU Railways, any use of this credit card will accumulate mileage

on ANA Airlines. A similar credit card was established previously in these same areas when

TOKYU Railways worked together with JAPAN Airlines. For those customers who had ANA

Airlines as their main choice airplane carrier, this moment was long awaited. In this spot, an

imaginary city made entirely in paper was used as the motif to express to the viewers that the

ANA Card has finally arrived in the TOKYU urban areas.