Cannes Lions

PARTNER PLUS BENEFIT CORPORATE AIR MILES PROGRAMME

McCANN RELATIONSHIP MARKETING, New Delhi / LUFTHANSA / 2007

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Overview

Outcome

Out of 948 Mail Packs sent out, 3.7% of the audience responded enrolling for the programme.Keeping in mind that it was sent to the Who’s Who of Indian business, the response was more than satisfactory for the client. And as the cart had a certain ‘table’ value, a good percentage of the audience retained it.

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